EDUCATION

2007

M.F.A, Computer Arts – New Media
Academy of Art University, San Francisco, CA

2005

B.F.A., Graphic Design
Academie Libanaise des Beaux-Arts, Lebanon

EXPERTISE

TOOLS
Photoshop • Flash • Fireworks • Illustrator • InDesign

PRODUCT BUILDING
Wireframes • Flowcharts • Information architecture • Usability testing • User Interface • User Journey

ADVERTISING
Ideation • Conceptualization • Digital Strategy • 360 Campaigns • Content production and direction • Video • Branding • Infographics • Creative Direction

SKILLS

DESIGN & INTERACTIVITY
Offered a broad range of expertise in visual design with specific skills in web and mobile application design, usability and user centric design, and switching hats with a spectrum ranging from acting as a brand owner, to execution and production.

STRENGTH & ACHIEVEMENTS
Motivated and reliable team player with outstanding interpersonal and organizational skills; demonstrated ability to work effectively in startups, small & large companies and with clients, creative directors and peers to define requirements, craft solutions, and complete successful projects on time.

WORK EXPERIENCE

2019-Present ˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• CREATIVE DIRECTOR, Okarray
Check out what we have been up to Here

2017-2019 ˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• FREELANCE CREATIVE DIRECTOR, Choueiri Group, Dubai
Content: Infographic Video Production, Brand Stories, Animated videos, Infographics, Advertorials.
Branding

 2013 – 2017 ˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• HEAD OF CREATIVE, Arabnet, Beirut
Branding: Brand advocate, assumed responsibility to create, grow and preserve Arabnet’s fresh identity across all communication touch points.
Web & Mobile: Designed, and supervised ArabNet’s website and and events mobile app.
White label clients: Delivering key visuals, communication ideas and onsite branding for our white label clients including:Mobily, Dubai Internet City, Hyundai.
Video: Created storyboards and managed production for animated videos that went under the event production
Communication: Created and produced concepts and visuals for email campaigns, press ads, banners, social media and TVCs

2011 – 2013 ˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• DIGITAL ART DIRECTOR, Grey Worldwide, Beirut
Web: UI, UX, Information architecture, Wire framing, Flowcharts, Concept, Visualization, Production management,
Social Media: Concept, Production management, Conversation Calendar Guidelines, 360 Campaigns, User journeys.
Clients: Pantene, Fairy, Downy, Mobily, Beirut City Center

2010 – 2011 ˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• DIGITAL ART DIRECTOR, Nel Interactif, Beirut

Clients: Dunkin Donuts, BLC Bank, Avis

2009 – 2010 ˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• SENIOR MULTIMEDIA DESIGNER, Paravision, Beirut

2008 – 2009 ˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• PRINT/WEB DESIGNER,  SkunkFunk, San Francisco , CA

2007 – 2008 ˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• MULTIMEDIA DESIGNER, 3.6.75 DESIGN, San Francisco , CA

2007
˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

• INTERACTIVE INTERN, VENABLES BELL & PARTNERS, San Francisco , CA